At WISTL, we thrive on turning visions into captivating digital realities. Our recent collaboration with Preston Tower, a historical landmark reborn as a premier wedding and events venue in Northumberland, exemplifies this. Through innovative design and seamless execution, we breathed new life into Preston Tower’s online presence, encapsulating its rich heritage and commercial goals.
Challenges & Objectives: Preston Tower, steeped in history, sought to modernise its approach to attracting clientele while preserving its authenticity. Our mission was twofold: to create an enchanting online platform befitting a luxury wedding venue and to enhance user experience, driving engagement and conversions.
Strategy & Execution: Preserving Heritage, Embracing Modernity: We meticulously balanced historical reverence with contemporary design. Each webpage of the website was a canvas where Preston Tower’s history was painted through an elegant pre-existing colour palette, tasteful typography, and carefully curated imagery.
Immersive Visual Storytelling: We knew that the key to engaging users lay in the ability to transport them to the venue virtually. Through stunning photo galleries, 360-degree virtual tours, and captivating videos, we ensured that visitors could experience the grandeur of Preston Tower from the comfort of their screens.
Intuitive User Experience: Website design is not just about aesthetics; it’s about usability too. We crafted an intuitive navigation system that effortlessly guided visitors through the venue’s offerings, making it easy for them to explore the history, private hire offerings and purchase admission tickets. This seamless user experience naturally translated into higher user engagement and increased enquiries.
Mobile Responsiveness: In today’s mobile-centric world, a responsive design is paramount. Our website design ensured that Preston Tower’s charm and functionality remained consistent across devices, allowing users to access essential information from their smartphones or tablets effortlessly.