We first created a logo that was approachable yet established, mirroring the brand’s global capabilities. The WISTL team then developed a new website and sales brochure inline with the fresh brand guidelines, incorporating the use of a Hubspot CRM system which could be used to track sales and convert potential leads. OEM also utilised our in-house sales team to help deliver emails and approach potential partners. OEM now has a growing database of bulk car part buyers!