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Why is good website design so important?

When creating or redesigning a website for your business, you may be asking yourself why web design is important and what distinguishes good from bad. Website design trends have vastly shifted over the past 10 years, but many may not know there is a cognitive science behind these design choices.

Ensuring your website is up-to-date and correctly laid out will affect your customer’s experience which directly influences the overall impression of your brand.

The WISTL team discuss why you should consider investing in good web design and how it can help scale-up your business.