Client: The Woodmans Arms
Date: Jan 2022
The team at The Woodmans Arms approached WISTL to help with their upcoming Valentines Day campaign. Together, we strategised a multi-channel approach which revolved around dynamic photography to capture the vibe of the gastropub and quality of its offering.
By shooting in the pub, the WISTL team were able to utilise the neon lights and surroundings to add depth and character to the images. This shooting style can now be carried forward throughout future content, where customers will be able to recognise the custom interiors and immediately associate them with the food and beverages pictured.
This shoot required clever use of light to allow for higher shutter speeds when picturing the falling garnishes. The WISTL team were able to turn these images around within 36 hours and build an email marketing campaign, pushing the Valentines sharing menu to The Woodmans Arms’ large database of customers.